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Description
Are you a data driven marketer keen on converting people to #trynatural products?
About Us
Social Nature, is a consumer-powered marketing company on a mission to inspire people to #trynatural. We believe that natural products deserve prominence and that everyday consumers are the best marketers. We’ve created the first better-for-you product index powered by our online community of 500K+ shoppers. Our community comes to Social Nature to discover, try and review better-for-you products so they can make better choices on their next shopping trip. Brands tap into our community of 500K+ everyday influencers to run targeted trials and generate advanced consumer insights, consumer generated content and social media amplification for their products.
At Social Nature, you’ll have the opportunity to work with the most progressive brands in the world and for a company that’s disrupting the way these brands market their products to consumers. Join our amazing team to promote good stuff and help consumers make the switch to better-for-you products.
Requirements
What You’ll Be Doing
This is a central role that requires your best analytical thinking. You are passionate about the top-end of the marketing funnel, specifically acquisition and conversion of users. Our campaigns require a focus on optimization, community segmentation, and strategy. Help us scale by improving our user funnel metrics, acquisition costs, and helping us automate our campaign operations.
You will be recruiting new members into our influencer community, and converting existing members, to successfully fill a campaign. Your critical thinking, strategy and creativity are imperative to our campaign success. Your primary marketing channel will be email, but you will also be testing new channels like Facebook Messenger, Facebook ads, and Instagram to get the best conversions. As the driving force behind our influencer marketing campaigns, you care about the outcomes and are constantly monitoring the campaign performance to ensure they meet our client’s goals, on time and on budget.
Qualifications
- Suggested minimum of 5 years' experience in digital marketing, with a focus on acquisition.
- Experience with marketing best practices: A/B testing, user funnel reporting, optimization, automation, segmentation, deliverability (we use Mailchimp).
- Experience crafting and targeting messages for specific audiences and demonstrated ability to convert them.
- Track, analyze, leverage, and present data from campaign marketing efforts while putting into action opportunities for improvement.
- Experience with Facebook ads and Google Analytics is ideal.
What We Look For
You are data-driven and proactive. You come to the table with a proven track record of success with previous metrics. You can analyze the stats, fill the gaps with reporting, and provide meaningful suggestions for improvements.
You are a strategic and analytical thinker. You are able to contribute your own ideas, and think creatively about how to get the best outcome for the company and the customer. You thrive working in metric-driven, fast-paced, high-growth environment.
You are systems oriented. You embrace tools and systems to get what you need out of your role, and dig deep with your resources to come up with creative solutions that keep us on track.
You care a lot. You take full ownership over your role and the outcomes. As a result, you pay close attention to detail, never make the same mistake twice, and take initiative to continuously improve outcomes.
You're naturally curious and have a growth mindset. You have a high degree of self-motivation and initiative with a drive to learn and grow your role. You like to experiment with new and creative ideas.
You have strong organizational and time management skills. In a growing company, there will always be more things to do than you have time for. A+ team members are excellent at staying focused, prioritizing, and automating non value-added work.
You have an entrepreneurial spirit. You are adaptable and comfortable with ambiguity and change. You’re comfortable taking on multiple roles, sometimes outside of your comfort zone.
You are an excellent relationship builder. You quickly earn trust and confidence with your team. You foster a productive and empowering work environment.
Compensation
Top 3 Reasons to Work with Us
1. Join an influencer marketing company with a purpose. Work with the most progressive brands in the world, and be part of the consumer-powered marketing revolution.
2. Take your next step and grow your career with us. We’re at a critical high-growth stage, where our staff are encouraged to think big and embrace an entrepreneurial mindset. You’ll learn more here than anywhere else, and have the opportunity to make a big impact.
3. Competitive salary, employee stock options, up to 4 weeks paid time off and comprehensive health/dental benefits. We also enjoy a flat hierarchy, bright Gastown office with a green living wall, professional development opportunities, quarterly team events, annual company retreat, and lots of natural snacks and fair trade coffee/tea to keep you fuelled!
Learn more about our team culture and our founder, who was named Canada’s likeliest future entrepreneur queen!
What's Next
If this sounds like the perfect opportunity for you, please apply directly on our website or send your resume and cover letter to careers@socialnature.com with the subject line: Digital Marketing Strategist
Please note that due to the high volume of applications received only short-listed candidates will be contacted.