Our Team


Annalea Krebs
Founder & CEO
When I'm not leading the team at Social Nature, you can find me doing flow yoga, experimenting with guilt-free baking (quinoa, chia, blueberry, coconut muffins anyone?), or planning my next travel adventure.
Leanne Armstrong
Acting CFO
When I’m not computing numbers at Social Nature, you can find me doing yoga, walking my dog on the North Shore, or cooking for my family.
Jessica Malach
VP of Growth
When I'm not growing Social Nature, you can find me performing at local dance events, practicing yoga and qi gong, or exploring ways to increase social connectedness in the world ~ one smile and conversation at a time.
Reem Ayyash
Director of Customer Success
When I'm not strategizing Social Nature campaigns, you can find me strutting the aisles of Whole Foods, dreaming of my next travel destination, or playing with Maggie #mydogisthecutest.
Alvin Wang
Director of Engineering
When I'm not developing technical solutions at Social Nature, you can find me spending time with family, exploring hiking trails, or life hacking.
Marco Ciffo
Dircector of Product Management
When I'm not discovering and delivering new platform features at Social Nature, you can find me shredding the slopes on the mountain, breaking a sweat at the gym or planning my next trip around the world.
Ashlie Winson-Jones
Director of Strategic Accounts & Agency Relations
When I'm not chit chatting with brands, you can find me solving the world's problems over a glass of wine, hiking the North Shore mountains, or spending time with family.
Jennifer Corrigan
Strategic Partnership Manager
When I’m not helping brands engage with their ideal consumers, you can find me playing soccer, teaching fitness classes and enjoying time with family and friends - especially if there’s food involved!
Andrew Robinson
Strategic Partnership Manager
When I’m not working with brands on how best to engage with their target clients at Social Nature, you can find me living the west coast dream, coaching/running track with my kids, or embellishing stories about my athletic past.
Harman Singh Walia
Growth Engineer
When I'm not helping build and grow amazing products at Social Nature, you can find me swimming in freezing cold beaches, beating my personal record of grouse grind or trying out new restaurants.
Zoë Goode
Community Marketing Specialist
When I'm not supporting and connecting with the Social Nature community, you can find me hiking alongside my Mini-Aussie, practicing my mediocre photography skills or whipping up a new healthy treat.
Sarah Hurley
Insights & Customer Success Manager
When I'm not discovering actionable insights for clients, you can find me exploring Vancouver's parks and mountains, trying out a new brewery or eating tacos.
Paramdeep Singh
Community Operations Specialist
When I'm not supporting the community operations at Social Nature, you can find me working out, cooking, watching Netflix, or exploring pubs around Van City.
Renan Prado
Product Designer
When I’m not designing frictionless user interfaces at Social Nature, you will find me taking landscape pictures, creating content for my blog or binge-watching something on Netflix.
Kaori Suigetsu
Frontend Developer
When I'm not developing web products at Social Nature, you can find me exploring Vancouver's cafe, playing card games, or trying new front-end technology.
Kenny Lee
Software Developer
When I'm not developing solutions at Social Nature, you can find me spending time with my family, working on a DIY project, or binging Netflix.
Jessica Zhang
Special Projects Manager
When I'm not getting projects done at Social Nature, you can find me supporting science fairs in the community, learning data science, or enjoying fancy coffees and teas.
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